NASA ARTEMIS

While at WPP I had the great opportunity to work with the amazing team at Design Bridge (formerly Superunion) to help brand the Artemis program.

Artemis is one of their key programmes. Humanity’s return to the moon, 50 years after Apollo, in a world facing new priorities. This time, it is to stay.

Our brief was simple; to inspire the next generation.

We have enabled NASA to articulate their purpose, build a consistent messaging platform, develop an ongoing communication strategy, use human storytelling to elevate and engage, and create a compelling brand identity. All codified in the Artemis Playbook, graphics standard and inspiration guide.