An independent design studio investigating the greatest potential to your biggest problems.

A design studio founded in 2018 by Mick McConnell, McConnell was founded from experience. We help companies identify new opportunities for growth and design products and services that manifest this future. We develop prototypes and pilots for testing in market.

McConnell specializes in design; whether innovation, brand, product, experiential, graphic, retail, and/or digital. We explore how brands can best become their best selves. McConnell has collaborated with top agencies and brands including R/GA, BCG, Coke, Google, Microsoft, WPP, Techstars, Spark, Beats, Microsoft, KarlssonWilker, and one amazing stealth initiative.

Check out additional work we have done with other brands on Vimeo.

We don't just believe in simplicity, we weaponize it. At McConnell, we're not afraid to challenge the status quo and cut through the clutter. With a wild imagination fueled by data, we craft brands that stand out from the noise and unlock game-changing success for our clients. We're a brand strategy, design, and experience firm that breaks the mold and builds empires.

After 25 years, we're still the renegade architects, inventing new ways to prove that radical imagination drives explosive transformation.