McConnell.Studio
A Brooklyn-based, independent design studio investigating the greatest potential to your biggest problems.
Coke Studio
With 1.9 billion Cokes sold every day, an identity for Coke studios was needed that would deliver an omni-channel experience to customers. From the can to Coachella to the Metaverse and beyond, this brand identity needed to entice users as an entry point for a global collaborative music experience.
NASA Artemis
We have enabled NASA to articulate their purpose, build a consistent messaging platform, develop an ongoing communication strategy, use human storytelling to elevate and engage, and create a compelling brand identity. All codified in the Artemis Playbook, graphics standard and inspiration guide.
WeWork Guidelines
WeWork was in need of version 2.0 for their global rollout. The company had gone from a single-product company to a multi-faceted company and the needs/requirements of the members was not being met.